Why Social Media Marketing Automation?
Still posting to Facebook, Linkedin, and other social media platforms individually? Wouldn't it be great to be able to post content to them at the same time, and it not appear so fixed and standardized? Are you ready to put a system into place that saves time and energy in your social media marketing?
If you answered, yes, to any of those question then this three part class is for you! During it you'll learn methods of automating your social media marketing without it appearing so programmed. Remember, perception is reality online and off! People want to do business with people, not social profiles! So learn to automate, but also add a human touch by taking one of these courses or all of them.
Some automation is necessary to keep you focusing on the important things in your business. It also improves productivity, and provides more time to engage in the social of social media. That means more time to develop relationships online with potential and return customers.
So each day of this three-part series you'll learn how to use proven tools and automation methods using Buffer App, If This Then That applets, and Hootsuite to benefit your business. Here's the breakdown of courses:
DAY ONE, JANUARY 26th: Buffer App
Learn how to use Buffer App to not only schedule your posts in advance to Facebook, Linkedin, Twitter, and others, but also to create eye-catching images that get your content noticed. You'll also learn:
- How to set up your Buffer App account
- How to choose the ideal times to post to selected profiles
- How to create images within Buffer to complement your posts
- How to bulk schedule your posts
- How to use the mobile app for posting on-the-go
DAY TWO, February 2nd: If This Then That and Zapier
Learn to make your most used applications work together to produce a desired result with If This Then That and Zapier. If you can create simple math equations you'll also be able to learn:
- How to set up your account
- How to use certain predefined equations better know as applets to post to multiple platforms
- How to create your own applets to automate social media and some email marketing tasks
DAY THREE, February 9th: Hootsuite
Learn to use this popular social media management tool to better manage your profiles and social media campaigns. During this class you'll see how to use its features effectively by learning:
- How to set your Hootsuite dashboard to fit your needs
- How to create and schedule content to multiple social media profiles
- How to use Hootsuite Publisher to create content that best suits your audience
- How to create and implement team efforts with one account
- How to use the mobile app to schedule posts when away from your computer.
Register today and shave nearly 10% off the full price when you order all three classes. Seating is limited so don't wait too late to reserve your seat.
Be sure to bring your laptop, tablet, or other mobile device so you can begin setting up your accounts as we go. And invite a friend or associate so you can learn together!
About the Instructor
A TV producer turned digital and social media marketer, Alice Fuller flipped the script and created a new career in social media and digital marketing eight years ago. After working in Los Angeles as the Associate Producer for HGTV's "House Hunters," she began an entertainment blog that set the foundation for Sheer Social, her social media marketing business. Her first clients being publicists and Heineken USA.
Since her start in social media marketing, Alice has worked with various small to medium-sized businesses developing and implemented effective social media strategies. Some of her other clients include AARP, the Hollywood Black Film Festival, and most currently, UNC-TV.
Having relocated back to her hometown of Raleigh, NC, Alice is now an Adjunct Instructor at Wake Tech Community College and SKEMA School of Business. Recently, she dipped back into her producing skills to create a weekly social media show called, "The Social Media Scene". It broadcasts live every Friday at Noon on the Sheer Social fan page.
